SEO, or search engine optimization is a hot topic to be discussed and debated for webmasters and entire community. Special studies is being executed all over the world, where results indicate that when someone is looking for something, they start generally by “searching for whatever it is” online as per their requirements. SEO is not dead yet as many would like you to believe, but it is constantly changing (because SEs are dynamic) and as new factors come into play and others (old) go. In addition, S.E.O. is treated as piece of a puzzle, now included in a much larger scale called “Inbound Marketing” rather than Internet Marketing for visibility or ranking only.
As I mentioned previously, the best SEO Practices have not really change that much, as the most important ranking factors pretty much remained unchanged. Yes… It is the truth for whom; are following ethical practices or white hat techniques.
If you might be a complete newbie to this whole SEO thing (Internet marketing), if that is the situation, I strongly suggest you to read and consider the following points, before anything else (i.e Implementation of SEO Strategies). This published article is based on organic SEO guidelines and major on page SEO Factors provide a lot of ethical information that are valuable to rank high in SEs. It will obviously introduce you to the basic concepts of website optimization for search engines and a bit more for your understanding.
Remaining Onsite / On Page SEO Factors for 2012
9. HTML Friendly & W3C validation
It is important to validate your website with W3C class validation. It should comply basic HTML & CSS rules, so that your website become search engine friendly. It gives immense pleasure to the web owner by increasing its visibility over the globe and to rank high in major search engine.
10. Set-up ‘Webmaster Tools’.
You may set Google Webmaster Tools with your website to monitor ongoing process. It helps you to identify any loopholes and you may diagnose indexes, crawler, internal links, external links and content related issue. You may handle sitemaps also through Google Webmaster Tool.
When optimizing your own or client’s website, it is utmost important to know (and stick closely to) the webmaster guidelines of the three major search engines: Google, Yahoo, and Bing. Miss out to follow these guidelines or treated guidelines lightly could result in your website’s penalty by the search engines (In Ranking or / and Page Rank loss). In the worst scenario, results in the removal of your website from search results or de-indexing entirely. In their guidelines, which are being published periodically, the search giants outline things (i.e. Google Panda Updates or Penguin Update), that website owners should do (and not do) to ensure that their web pages are visible in the search engines and appropriate for related community.
Onsite / On Page SEO Factors for 2012
1. Generating Unique, Authentic, User-Friendly and quality information ‘Content’ on subjective topics / Industry specific topics.
It is does not necessary to write in a superior manner that can be understood by highly qualified persons, but you should write in an ideal manner with unique quality content which make every visitor a happy reading. Keep in mind – Content is KING.
2. Customized ‘URL Structure’ based on targeted keywords.
Your URL structure is a main part that will be observed by visitors and search engine crawlers. You should construct it properly so that crawler can easily access your web-page. More over, from URL itself, visitors can also understand or having generalize idea about your web-page, its matter and area of information you are covering.
3. Write unique ‘Title Tags’ for each page. Give your page a descent Introduction.
Title indicates the high value. Every page represents something special. It must have a unique & meaningful title instead of “Untitled” or “Index” or “Name of the Company”…. It has importance in SEO to identify relevancy of the page with search result and content as well.
These tips will enable you to handle Panda or Penguin Update and save you from loosing destructive search engine position.
Here are few “SEO 2012 Basics Tips” which help you to grow your website branding even in tough competition. It will also help to make your site user-friendly and drive more traffic towards your website. More over,
This information will not make you able to become a search engine expert / genius overnight, however you need to get started in the right way with knowledge and basis understand in right direction using white hat techniques. It’s obvious that you know very little to nothing about search engine optimization at the beginning but – To be succeeding, you really need a lot to understand and execute in proper manner.
Here’s my common observations / tips: The worst and common mistake you could do right now is; To buy popular SEO books and tools and spend months of reading all about it. Find meanings as per your belief and little knowledge then do in any manner you feel the best on your website to optimize it or make it search engine friendly. Here you go for your First SEO Mistake…