SEO, or search engine optimization is a hot topic to be discussed and debated for webmasters and entire community. Special studies is being executed all over the world, where results indicate that when someone is looking for something, they start generally by “searching for whatever it is” online as per their requirements. SEO is not dead yet as many would like you to believe, but it is constantly changing (because SEs are dynamic) and as new factors come into play and others (old) go. In addition, S.E.O. is treated as piece of a puzzle, now included in a much larger scale called “Inbound Marketing” rather than Internet Marketing for visibility or ranking only.
As I mentioned previously, the best SEO Practices have not really change that much, as the most important ranking factors pretty much remained unchanged. Yes… It is the truth for whom; are following ethical practices or white hat techniques.
If you might be a complete newbie to this whole SEO thing (Internet marketing), if that is the situation, I strongly suggest you to read and consider the following points, before anything else (i.e Implementation of SEO Strategies). This published article is based on organic SEO guidelines and major on page SEO Factors provide a lot of ethical information that are valuable to rank high in SEs. It will obviously introduce you to the basic concepts of website optimization for search engines and a bit more for your understanding.
Remaining Onsite / On Page SEO Factors for 2012
9. HTML Friendly & W3C validation
It is important to validate your website with W3C class validation. It should comply basic HTML & CSS rules, so that your website become search engine friendly. It gives immense pleasure to the web owner by increasing its visibility over the globe and to rank high in major search engine.
10. Set-up ‘Webmaster Tools’.
You may set Google Webmaster Tools with your website to monitor ongoing process. It helps you to identify any loopholes and you may diagnose indexes, crawler, internal links, external links and content related issue. You may handle sitemaps also through Google Webmaster Tool.
11. Installation of ‘Google Analytics’.
It is utmost important to install / configure Google Analytics. It gives you clear picture about your entire website. It shows results related to your online campaigns. Monitoring Visitors, analysing landing pages, content quality observation, geographical audience, visitors loyalty, interest level of visitors. Etc..
12. Create ‘XML Sitemap’ for Search Engines.
An XML sitemap is an XML file that lists all URLs of a site, along with additional information about each URL. It feeds an important information about your website, including things such as: Structural list of all URLs on your site, How often the pages would change, Date of each page was last modified, Relative importance of pages on your site.
13. To block unnecessary files – setup Robots.txt file
You may block files, which are not very important for search engines using Robots.txt file. If you have a one then it is fine, in either case, don’t worry.
14. HTML Sitemap for Visitors.
This site map is meant to instruct visitors about your web-pages. It will guide them to navigate between importance categories and relative pages. It is most popular mode of navigation in USA.
15. Tackle ‘Canonical Issues’ through 301 redirection.
You may avoid any duplicate content related discrepancy. You should use canonical tag and/or using 301-redirection page.
16. Customizing ’404 Page’ and Redirecting “Broken Links”.
If you are visiting any website and see the Error – “Page not Found’, you may surprise or shocked as you were having different imagination while visiting any website. So be kind with your visitors too, create an elegant / stylish 404 – Error page and gently ask them to redirect at home page or top-level page. So the visitor can choose any other suitable option from your site.
17. Cross Browser Compatibility.
There are millions of Internet users in the world from different countries. They have wide range of choices for different web-browsers when they are surfing the net. It is our responsibility to check cross browser compatibility of our entire website and ensure that websites we’ve created are compatible for most of the commonly used browsers these days.
18. User Friendly Navigation.
You navigation structure should be user-friendly and having understandable instructions. It will help visitors to select the best option and move ahead.